Here are the key highlights from Episode #4 in Executive Talks: 

• RanLOS in the spotlight:It’s with pride we announce our cover feature in the Microwave Journal’s September issue. This recognition signifies RanLOS’ commitment to pioneering new innovations within the automotive industry. 
  
• Revolutionary testing approach: The Microwave Journal feature delves deep into RanLOS’ unique vehicle testing approach. It emphasizes why our systems enable smarter, easier, and more cost-effective measurements compared to other options in the market.  
  
• A global presence: We’ve been actively engaging with distributors and participating in exhibitions across the United States, China, and Japan. Japan, in particular, has shown great interest in our offerings, with local publications like Nikkei and Denpa newspapers taking notice. This global reach in various magazines underscores the appeal and relevance of our solutions. 
  
• On-going demonstrations: We’re currently demonstrating the power of our solutions to major car manufacturers around the world. Our proactive approach together with distributors ensures that RanLOS innovations are not just talked about, but also put into use and tried at test facilities and for test engineers in need of new solutions to perform OTA measurements.  

Conclusion: 
In conclusion, it’s a truly exciting phase of the RanLOS journey right now. The feature in Microwave Journal, coupled with our global outreach and innovative technology, helps us in our aim to change how measuring is done in the automotive industry today. The buzz we’re creating in our focus markets is a testament, and we can’t wait to share more developments. Stay tuned as we continue to reshape the future of vehicle testing! 

Modern cars need to handle a vast amount of data
According to Bloomberg, connected vehicles face the important task of handling a vast amount of data. It is estimated that every autonomous car should process as much data per hour as 3,000 iPhones do in a year combined. Meaning that reliable communication systems and antennas in modern vehicles of today is more important than ever. To stay ahead in the game, car manufacturers need to make sure to keep up with these evolving needs.

Optimizing navigation with connected car data
Another important aspect is the seamless integration and download of maps and navigation information. Modern vehicles are seamlessly integrated with cutting-edge map services like Google Maps, continuously collecting important data in the cloud about traffic situations and similar. This valuable data gets analyzed to provide recommendations for the most optimal route, minimize congestion, and even warn about traffic accidents. The efficient functioning of these systems relies on the car’s antennas and communication systems, which can be thoroughly tested and ensured, using smart tools like RanLOS equipment, for example, RanLOS Sub-6 GHz.

Development of autonomous vehicles
The future of automotive and mobility holds thrilling prospects. Drawing insights from a McKinsey & Co report, they anticipate significant developments of autonomous driving in selected cities. Already by 2025, autonomous vehicles on levels 3 and 4 will be present in these cities.

• Level 3 = Vehicles that are self-driving, but require a human driver for complex situations.
• Level 4 = Vehicles that are fully self-driving, but limited to specific roads or areas.
  
  

Summary:
In this episode of Executive Talks, we explored the fascinating discoveries from market reports related to the future of automotive. Innovation in the field of connectivity and autonomous driving is rapid, with new features emerging regularly. Each day brings new functionalities and possibilities, promising an exciting era of new and enhanced connected vehicles.

In this second episode of Executive Talks by RanLOS, Louice Rosdahl meets Lars Granbom, Sales Director at RanLOS. He shares his experience working in the Japanese market, which began over 15 years ago when he was initially introduced to Japanese companies by Per-Simon Kildal, founder of Gapwaves which is RanLOS’ sister company. Lars has since then collaborated closely with distributors, attended trade shows, and engaged in active sales. He points out that a big reason for having a distributor in Japan is to get by the language barrier as well as to understand the cultural differences between Japan and Europe.

While the quality and technical excellence of the product is vital, the customers’ familiarity with the people behind the product is almost equally important. According to Lars, Japanese companies value high technical quality and problem-solving capabilities. Also, the customers’ trust in the product is deeply rooted in their knowledge of the individuals and companies involved. The close dialogue maintained throughout RanLOS’ existence has allowed RanLOS to understand the customers’ needs and deliver accordingly.

During the discussion, Lars highlights the satisfaction of solving technical problems for customers and the sense of accomplishment of securing orders. RanLOS recently made its first successful sale in Japan, which gain momentum and further trust from the market. Lars concludes by emphasizing the significance of high-end technology together with close relationships as a winning concept. While technological innovation remains paramount, building strong relationships with clients is essential for success in the Japanese market.

3 key takeaways from this episode:

1. Language and cultural differences make it important and effective to cooperate with local distributors in foreign markets.

2. Maintaining a close dialogue with Japanese companies helps gain a deep understanding of their requirements.

3. Combining technological excellence with strong relationships creates a winning formula in the Japanese market.

This is the first episode in our series Executive Talks together with our CEO Louice Rosdahl. The series aims to present a combination of short 90-second news wrap-ups together with more in-depth interviews. You will get all the latest news about RanLOS, market trends, deep dives, and discussions.

Here are 5 things mentioned in the first episode:

1. RanLOS was listed on Nasdaq First North Growth Market on March 31st.
2. The company has conducted demonstrations in Japan and developed new 5G functionalities.
3. RanLOS CEO Louice Rosdahl participated in a panel discussion about the future of the automotive industry.
4. The OTA market is growing rapidly with a projected 42% market growth between 2020 and 2025.
5. RanLOS has both patents and expertise to meet the market demand for testing autonomous vehicles on levels 3 and 4, which may need to be done as frequently as quarterly.

In conclusion, the first episode of Executive Talks by RanLOS provides insights into the recent developments of RanLOS and an outlook for the future. The next episode will come shortly, so follow us and keep an eye out